According to a thoughtworks.com article on change management, one key aspect is “rallying change management champions.” The article emphasizes the importance of positioning the change management program at the right level to ensure sponsorship and attention, even before formal plans are fully laid out. The right sponsors play a crucial role in ensuring adequate funding, motivating employees, and serving as a source of inspiration throughout the change journey. (ThoughtWorks)
Sponsor effectiveness directly impacts the success of change management initiatives
Correlation of Sponsor effectiveness with meeting objectives
As rightly pointed out by change management expert Kiran Rouzie, ‘Sponsorship is the number one point of failure or success for change management efforts.’ This emphasizes the critical role that sponsorship plays in determining the outcome of change initiatives.
