{"id":18687,"date":"2024-02-06T17:06:16","date_gmt":"2024-02-06T14:06:16","guid":{"rendered":"https:\/\/projera.com\/?p=18687"},"modified":"2024-02-06T19:14:42","modified_gmt":"2024-02-06T16:14:42","slug":"whatsapp-mesajlasma-platformundan-iletisim-platformuna-yolculuk","status":"publish","type":"post","link":"https:\/\/projera.com\/tr\/whatsapp-mesajlasma-platformundan-iletisim-platformuna-yolculuk\/","title":{"rendered":"Whatsapp Mesajla\u015fma Platformundan, \u0130leti\u015fim Platformuna Yolculuk"},"content":{"rendered":"\t\t
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WhatsApp d\u00fcnya genelinde en \u00e7ok kullan\u0131lan mesajla\u015fma platformlar\u0131ndan biri olarak ayl\u0131k 2,7 milyar ki\u015fiye ula\u015fm\u0131\u015ft\u0131r. D\u00fcnya \u00e7ap\u0131nda en \u00e7ok indirilen 8. uygulamad\u0131r. Bir g\u00fcnde 1 milyar mesaj i\u015fleme kapasitesini ge\u00e7mi\u015f olan WhatsApp\u2019\u0131 50 milyondan fazla ki\u015fi kullanmaktad\u0131r. Bu platformun bug\u00fcne ta\u015f\u0131nmas\u0131nda etkili olan \u00f6zellikler aras\u0131nda basit ve etkili kullan\u0131c\u0131 aray\u00fcz\u00fc, \u00fccretsiz ileti\u015fim se\u00e7ene\u011fi, s\u00fcrekli yenilik ve g\u00fcncellemeler, g\u00fcvenlik eklentileri, \u00e7ok dil deste\u011fi, sosyal medya payla\u015f\u0131m entegrasyonlar\u0131 ve d\u00fc\u015f\u00fck mobil veri kullan\u0131m\u0131 gibi fakt\u00f6rler yer al\u0131yor. 2009 y\u0131l\u0131nda piyasaya s\u00fcr\u00fclen WhatsApp, nihai \u00fcr\u00fcn pazar\u0131na ula\u015fmak ve kullan\u0131c\u0131 deneyimini en iyi hale getirmek i\u00e7in \u00e7e\u015fitli metodlar\u0131 benimsedi. Yaz\u0131l\u0131m geli\u015fim s\u00fcre\u00e7lerinin yan\u0131 s\u0131ra, pazar\u0131n, teknolojinin ve son kullan\u0131c\u0131 deneyimlerinin geri d\u00f6n\u00fc\u015flerini s\u00fcrekli olarak \u00fcr\u00fcne entegre etme, s\u00fcr\u00fcm, geri d\u00f6n\u00fc\u015f, iyile\u015ftirme gibi noktalar\u0131 \u00fcr\u00fcne nas\u0131l yans\u0131tt\u0131 inceleyelim.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MMP(Minimum Marketable Product)<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u0130lk olarak 2009 y\u0131l\u0131nda piyasaya s\u00fcr\u00fclen WhatsApp, temel anl\u0131k mesajla\u015fma \u00f6zelliklerini i\u00e7eriyordu. Kullan\u0131c\u0131lar metin mesajlar\u0131, resim ve video payla\u015f\u0131m\u0131 yapabiliyorlard\u0131. \u00dcr\u00fcn\u00fcn as\u0131l amac\u0131 anl\u0131k mesajla\u015fma konusunda kullan\u0131c\u0131lar\u0131 \u00e7ekmek ve temel \u00f6zellikleri sunarak kullan\u0131c\u0131 taban\u0131n\u0131 olu\u015fturmakt\u0131. Mobil \u015febekelerin \u00fccret ba\u011f\u0131ml\u0131l\u0131klar\u0131ndan kurtulmas\u0131n\u0131 da sa\u011flayan bu \u00fcr\u00fcn, \u00fccretsiz olmas\u0131 kolay ula\u015f\u0131labilir olmas\u0131, bundan sonraki \u00fcr\u00fcn \u00e7\u0131kar\u0131m\u0131nda alacaklar\u0131 etkiyi art\u0131rm\u0131\u015ft\u0131.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MMF (Minimum Marketable Feature)<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WhatsApp minimum pazarlanabilir \u00f6zellikleri ile kullan\u0131c\u0131 i\u00e7in de\u011fer olu\u015fturmaya devam etti, hedef kullan\u0131c\u0131 deneyimlerini zenginle\u015ftirmek ve rekabet avantaj\u0131n\u0131 art\u0131rmakt\u0131. Bu noktada grup sohbetleri, medya payla\u015f\u0131m\u0131, durum g\u00fcncellemeleri gibi bir \u00fcr\u00fcn\u00fcn pazara sunulmas\u0131n\u0131 sa\u011flayan temel \u00f6zellikleri de \u00fcr\u00fcne kat\u0131lm\u0131\u015f oldu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MVP (Minimum Viable Product)<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MVP a\u015famas\u0131nda, platformun temel i\u015flevselli\u011fi daha da geni\u015fletilmi\u015f ve rafine edilmi\u015ftir. Temel i\u015flevselli\u011fi daha da geni\u015fleterek kullan\u0131c\u0131lara daha kapsaml\u0131 bir deneyim sunma ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131larken de minimum \u00f6zellik seti ile art\u0131r\u0131ml\u0131 geri bildirimler ile s\u00fcrekli iyile\u015ftirmeye olanak sa\u011flayan bir \u00fcr\u00fcn sunmas\u0131 hedeflenmi\u015ftir. Bu noktada i\u015flevselli\u011fi art\u0131ran \u00f6zelliklere sesli aramalar, video aramalar, dosya payla\u015f\u0131m\u0131 gibi geli\u015fmi\u015f \u00f6zellikler eklenmi\u015ftir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MMR (Minimum Marketable Release)<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMMR a\u015famas\u0131nda \u00f6nemli bir g\u00fcncelleme ve s\u00fcr\u00fcm ile \u00fcr\u00fcn\u00fc \u00f6nemli \u00f6zellikler ile zenginle\u015ftirilerek, hatalar\u0131 minimize edip; pazarda tutunma hedeflenmi\u015ftir.\nG\u00fcvenlik g\u00fcncellemeleri, yeni \u00f6zellikler (\u00f6rne\u011fin, WhatsApp Web), kullan\u0131c\u0131 aray\u00fcz\u00fc iyile\u015ftirmeleri de bu kapsamda s\u00fcr\u00fclm\u00fc\u015f yeni \u00f6zelliklerdir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ba\u015far\u0131l\u0131 bir teknoloji uygulamas\u0131 olabilmek i\u00e7in kullan\u0131c\u0131 taleplerine ve pazar dinamiklerine h\u0131zl\u0131 bir \u015fekilde adapte olmak \u00f6nemlidir. E\u011fer WhatsApp, geli\u015fim a\u015famalar\u0131n\u0131 takip edemeseydi, teknoloji trendleri, kullan\u0131c\u0131 deneyimlerini \u00fcr\u00fcne yans\u0131tmasayd\u0131, rekabet avantaj\u0131n\u0131 yitirir, kullan\u0131c\u0131 taban\u0131n\u0131 s\u0131n\u0131rl\u0131 b\u0131rakm\u0131\u015f hatta \u00fcr\u00fcn mesajla\u015fma platformundan ileriye gidememi\u015f olurdu.<\/p>

5000’den fazla ma\u011fazan\u0131n ve y\u00fcz binlerce \u00fcr\u00fcn\u00fcn bulundu\u011fu, ayr\u0131ca ondan fazla depoya sahip bir firma i\u00e7in \u00e7al\u0131\u015f\u0131rken, mevcut ERP tabanl\u0131 mobil uygulaman\u0131n yeniden tasarlanarak yeni bir aray\u00fcz ve mobil uygulamaya ta\u015f\u0131nmas\u0131 talep edildi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ya\u015fanm\u0131\u015f Sekt\u00f6r Deneyimi<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tedarik\u00e7i firma ile y\u00fcr\u00fct\u00fclen bu s\u00fcre\u00e7te, belirlenen kapsam do\u011frultusunda \u00fcr\u00fcn detayland\u0131r\u0131ld\u0131 ve mevcut durumu temel alarak analiz ve geli\u015ftirme i\u00e7in anla\u015fmaya var\u0131ld\u0131. \u00dcr\u00fcn\u00fcn Minimum Marketable Product’\u0131 (MMP), stok giri\u015f-\u00e7\u0131k\u0131\u015f i\u015flemleri ile depolar aras\u0131 transferi ger\u00e7ekle\u015ftirebilecek temel \u00f6zelliklere odaklanm\u0131\u015ft\u0131. Ancak, ilk s\u00fcr\u00fcm\u00fcn kullan\u0131lmas\u0131n\u0131n ard\u0131ndan eldeki miktar\u0131n do\u011fru bir \u015fekilde g\u00f6sterilmemesine dair kullan\u0131c\u0131 deneyimini etkileyen geri bildirimler al\u0131nd\u0131. Bu geri bildirimlere dayanarak, \u00fcr\u00fcne Minimum Marketable Feature’lar (MMF) olarak adland\u0131r\u0131lan d\u00fczeltmeler eklendi.<\/p>

\u00dcr\u00fcn, bu g\u00fcncellemelerle birlikte kullan\u0131lmaya devam ederken, g\u00fcvenlik ak\u0131\u015flar\u0131 ve rol tabanl\u0131 yetki k\u0131s\u0131tlamalar\u0131 gibi \u00f6nemli unsurlar\u0131 i\u00e7eren Minimum Marketable Release (MMR) ile yeni versiyonlara evrildi. \u00dcr\u00fcn\u00fcn temel amac\u0131 olan say\u0131m fonksiyonunu eklemek i\u00e7in, Minimum Viable Product (MVP) a\u015famas\u0131n\u0131 atlayarak, depo, organizasyon, ma\u011faza ve \u00fcr\u00fcn gruplar\u0131 gibi t\u00fcm unsurlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak say\u0131m mobil ekranlar\u0131 tasarland\u0131.<\/p>

Mobil ekranlar, say\u0131m \u00f6zelinde devreye al\u0131nd\u0131\u011f\u0131nda, b\u00fcy\u00fck bir sorun ortaya \u00e7\u0131kt\u0131. Tasarlanan ekranlar b\u00fct\u00fcnsel bir yakla\u015f\u0131mla \u00e7\u0131kt\u0131\u011f\u0131 i\u00e7in, envanter say\u0131m\u0131 yanl\u0131\u015f hesaplan\u0131yor ve eldeki miktarlar do\u011fru bir \u015fekilde g\u00f6sterilemiyordu. \u0130stenilen kapsamdaki \u00e7al\u0131\u015fmay\u0131 yeniden devreye almak, proje i\u00e7in belirlenen b\u00fct\u00e7e ve zaman \u00e7er\u00e7evesinin \u00e7ok \u00fczerindeydi. Bu durumda, tedarik\u00e7i, kapsamdaki say\u0131m fonksiyonunu ba\u015flang\u0131\u00e7ta tasarlarken, k\u00fc\u00e7\u00fck par\u00e7alar halinde ve pilot \u00e7al\u0131\u015fmalar i\u00e7eren daha k\u00fc\u00e7\u00fck gruplar\u0131 Minimum Viable Product (MVP) yakla\u015f\u0131m\u0131yla teslimat yapamad\u0131\u011f\u0131 i\u00e7in; d\u00fczeltici aksiyon bildirimleri almad\u0131.<\/p>

B\u00fct\u00fcnsel teslimattaki problemler ise, proje, b\u00fct\u00e7e ve tedarik\u00e7i ile anla\u015f\u0131lan s\u00fcre \u00e7er\u00e7evesi a\u00e7\u0131s\u0131ndan, tolere edilemeyecek kadar b\u00fcy\u00fck bir sorun haline geldi. Sonu\u00e7 olarak, proje ba\u015far\u0131s\u0131z oldu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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S\u00fcrekli Geli\u015fim i\u00e7in Yap\u0131lmas\u0131 Gerekenler<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Global veya yerel pazarda faaliyet g\u00f6steren herhangi bir \u00fcr\u00fcn veya hizmet, ba\u015far\u0131l\u0131 bir geli\u015ftirme s\u00fcreci i\u00e7in a\u015famal\u0131 bir strateji benimsemelidir. Bu strateji, \u00fcr\u00fcn veya hizmetin s\u00fcrekli olarak iyile\u015ftirilmesini, de\u011fi\u015fen pazar ko\u015fullar\u0131na h\u0131zl\u0131 uyum sa\u011flanmas\u0131n\u0131 ve kullan\u0131c\u0131 geri bildirimlerine dayanarak etkili kararlar al\u0131nmas\u0131n\u0131 sa\u011flar. A\u015famal\u0131 Geli\u015ftirme Stratejisi i\u00e7erisinde Minimum Viable Product (MVP) ile ba\u015flayarak, Minimum Marketable Product (MMP) a\u015famas\u0131nda pazarlama stratejilerini belirleme, Minimum Marketable Feature (MMF) ile \u00f6ncelikli \u00f6zelliklere odaklanma ve Minimum Marketable Release (MMR) ile s\u00fcrekli g\u00fcncellemeler ve rekabet analizi gibi \u00f6nemli geli\u015fim a\u015famalar\u0131 bulunmaktad\u0131r. Bu a\u015famalar, \u00fcr\u00fcn\u00fcn en iyi haline ula\u015fmas\u0131 i\u00e7in kritik ad\u0131mlar\u0131 temsil eder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

2009 y\u0131l\u0131nda piyasaya s\u00fcr\u00fclen WhatsApp, nihai \u00fcr\u00fcn pazar\u0131na ula\u015fmak ve kullan\u0131c\u0131 deneyimini en iyi hale getirmek i\u00e7in \u00e7e\u015fitli metodlar\u0131 benimsedi. Yaz\u0131l\u0131m geli\u015fim s\u00fcre\u00e7lerinin yan\u0131 s\u0131ra, pazar\u0131n, teknolojinin ve son kullan\u0131c\u0131 deneyimlerinin geri d\u00f6n\u00fc\u015flerini s\u00fcrekli olarak \u00fcr\u00fcne entegre etme, s\u00fcr\u00fcm, geri d\u00f6n\u00fc\u015f, iyile\u015ftirme gibi noktalar\u0131 \u00fcr\u00fcne nas\u0131l yans\u0131tt\u0131 inceleyelim.<\/p>\n","protected":false},"author":2,"featured_media":18736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[210,151,156],"tags":[238],"class_list":["post-18687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-is","category-organizasyon","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/projera.com\/tr\/wp-json\/wp\/v2\/posts\/18687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projera.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projera.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projera.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/projera.com\/tr\/wp-json\/wp\/v2\/comments?post=18687"}],"version-history":[{"count":0,"href":"https:\/\/projera.com\/tr\/wp-json\/wp\/v2\/posts\/18687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projera.com\/tr\/wp-json\/wp\/v2\/media\/18736"}],"wp:attachment":[{"href":"https:\/\/projera.com\/tr\/wp-json\/wp\/v2\/media?parent=18687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projera.com\/tr\/wp-json\/wp\/v2\/categories?post=18687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projera.com\/tr\/wp-json\/wp\/v2\/tags?post=18687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}